Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth
This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert.
Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the kind of “why didn’t anyone tell me this sooner?!” advice to help you build a podcast your future clients can’t stop bingeing (and buying from).
So if you’re ready to break out of “less-than-200-download-per-episode” jail and stop settling for downloads that don’t reflect your effort—or you want to launch a podcast that positions you as an authority in your niche and drives real business growth—welcome to the podcast that’s about to change the game for you. Hit play and let’s dive in.
Popular Guests Include: Jordan Harbinger, John Lee Dumas, James Cridland, Tom Rossi, Jeremy Enns, Kevin Chemidlin, Dave Jackson, Alex Sanfilippo, Seth Silvers, Stacy Tuschl, Kate Erickson, Grant Baldwin, Hal Elrod, Gay Hendricks, Brandon Lucero, James Wedmore, and more.
Popular Episode Topics Include: Podcasting for Business Growth, Starting a Podcast, Podcast Audience Growth, Podcasting for Profit, Podcasting Psychology, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Lead Generation Through Podcasting, Business Podcasting, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth
Getting Zero Engagement from Repurposed Podcast Content? Here's Why.
You've heard of content repurposing: taking your podcast episodes and converting them into bite-sized clips to share on short-form platforms.
In theory it's supposed to help you expand your reach and drive traffic back to your podcast. But in reality? Now you're spending hours scouring through endless AI-generated clips and adding flashy effects and captions at the expense of all the other things you need to do in your business (you know, like sales and client delivery).
What's worse is that you have zero way of knowing if all this work is doing anything to drive traffic back to your podcast. (not much, from the looks of your 30-day downloads).
I'm breaking down three reasons your content repurposing efforts are falling flat, and give you three uncommon strategies the pros use to create viral content that commands attention and drives traffic back to your show.
So if you're over posting podcast video clips to social media (or heck, throwing the whole episode up on YouTube), only to get a couple hundred views and no likes or comments — hit play and let's make your business bingeworthy.
0:02 - Why Repurposing Podcast Content for Social Media Misses the Mark
5:07 - The Counterintuitive Approach to Podcast Content Repurposing
12:36 - How Connor Price Hit 1 Billion Streams with Creative Content
15:01 - Why Vanity Metrics Are Killing Your Podcast Growth
16:09 - 3 Steps to Repurpose Podcast Content for Higher Engagement
21:52 - Use This Key Strategy to Drive Social Media Traffic to Your Podcast
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7U
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