Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth
If you’re a business owner, professional, or aspiring thought leader tired of being stuck in "less-than-200-downloads-per-episode" jail (or you’re ready to launch a podcast that actually gets noticed and positions you as the go-to authority in your niche) welcome to the podcast that’s about to change the game for you.
Unlike other podcasting shows that preach outdated advice like “share quality content” or “just stay consistent,” we’re breaking down over 15,000+ hours of study into what today’s top podcast hosts are doing differently (and how to apply their strategies to your own show) so you can build a binge-worthy podcast that drives real business growth. From laser on-air coaching, to listener Q+A, to insights from the industry’s best professionals, here you’ll get the tools and strategies other shows don’t dare to share (no, really).
Dubbed "The Podcast Whisperer" by CEO Weekly, Courtney Elmer is a Forbes- and Rolling Stone-featured Top 1% podcast host, Webby Awards judge, and the leading authority on the psychology behind why podcasts succeed or fail. By merging the science of human behavior with podcasting strategy, Courtney and her team at PodLaunch® have helped more than 70+ business owners, founders, and experts launch Top 100 podcasts with content that converts.
So if you’re ready to create a podcast that gets listeners bingeing your episodes, raving about your show, and reaching out to work with you (without wasting hours guessing what works or settling for downloads that don’t reflect your effort) hit play and let’s dive in.
Popular Guests Include: Jordan Harbinger, John Lee Dumas, Grant Baldwin, Hal Elrod, Gay Hendricks, Alex Sanfilippo, James Cridland, Tom Rossi, Seth Silvers, Kevin Chemidlin, Jeremy Enns, Dave Jackson, Mike Wiston, Kelly Mosser, Adam Adams, Brandon Lucero, James Wedmore, Stacy Tuschl, Kate Northrup, Jennifer Kem, Kate Erickson, and many more.
Popular Episode Topics Include: Starting a Podcast, Podcast Audience Growth, Podcasting for Profit, Podcasting Psychology, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Lead Generation Through Podcasting, Business Podcasting, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth
Q + A | Why "If You Build It, They Will Come" Is the Biggest Lie in Podcasting
As a good friend of mine in podcasting says, 'If you build it, they won’t come.'
In this episode, I tackle a listener question about why great content alone doesn’t grow your podcast anymore and why pressing publish is just the beginning.
Whether you’re just starting out or have been podcasting for a while, I’ll walk you through the two biggest drivers of podcast growth and show you how to use Spotify’s analytics to pinpoint exactly where the problem is happening—so you can stop guessing and start seeing results.
Ready for a podcast that grows your audience and your business? Hit play, and let’s dive in.
0:58 - Why “If You Build It, They Will Come” Isn’t Working for Your Podcast
1:40 - The Two Big Questions Every Podcaster Should Be Asking
6:15 - What Your Messaging Is Really Saying to Potential Listeners
7:59 - The Spotify Analytics That Reveal Why Your Podcast Isn’t Growing (and How to Fix It)
10:20 - How to Get Clear on What’s Holding Your Podcast Back
→ This episode was recorded on the Deity VO-7U
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