Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth
If you’re a business owner, professional, or aspiring thought leader tired of being stuck in "less-than-200-downloads-per-episode" jail (or you’re ready to launch a podcast that actually gets noticed and positions you as the go-to authority in your niche) welcome to the podcast that’s about to change the game for you.
Unlike other podcasting shows that preach outdated advice like “share quality content” or “just stay consistent,” we’re breaking down over 15,000+ hours of study into what today’s top podcast hosts are doing differently (and how to apply their strategies to your own show) so you can build a binge-worthy podcast that drives real business growth. From laser on-air coaching, to listener Q+A, to insights from the industry’s best professionals, here you’ll get the tools and strategies other shows don’t dare to share (no, really).
Dubbed "The Podcast Whisperer" by CEO Weekly, Courtney Elmer is a Forbes- and Rolling Stone-featured Top 1% podcast host, Webby Awards judge, and the leading authority on the psychology behind why podcasts succeed or fail. By merging the science of human behavior with podcasting strategy, Courtney and her team at PodLaunch® have helped more than 70+ business owners, founders, and experts launch Top 100 podcasts with content that converts.
So if you’re ready to create a podcast that gets listeners bingeing your episodes, raving about your show, and reaching out to work with you (without wasting hours guessing what works or settling for downloads that don’t reflect your effort) hit play and let’s dive in.
Popular Guests Include: Jordan Harbinger, John Lee Dumas, Grant Baldwin, Hal Elrod, Gay Hendricks, Alex Sanfilippo, James Cridland, Tom Rossi, Seth Silvers, Kevin Chemidlin, Jeremy Enns, Dave Jackson, Mike Wiston, Kelly Mosser, Adam Adams, Brandon Lucero, James Wedmore, Stacy Tuschl, Kate Northrup, Jennifer Kem, Kate Erickson, and many more.
Popular Episode Topics Include: Starting a Podcast, Podcast Audience Growth, Podcasting for Profit, Podcasting Psychology, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Lead Generation Through Podcasting, Business Podcasting, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth
Why Your Podcast Isn’t Growing (Even If Your Content Is Great)
Ever spent hours crafting a podcast episode packed with expert knowledge, only to watch it get fewer downloads than the one you threw together last minute? Or worse—seen another podcast with generic advice rack up five-star reviews while your in-depth, value-packed episodes keep getting ignored?
In this episode, I’m breaking down why what you think is valuable and what your listeners perceive as valuable are two completely different things. If you don’t bridge that gap, your podcast won’t just struggle to grow—it’ll keep getting overlooked while less helpful shows take the spotlight.
So if you want listeners to stop tuning out halfway, and start seeing your show as a must-listen, hit play and let’s dive in.
0:36 - Why Giving Away Your Best Content for Free Won’t Grow Your Podcast
1:22 - The Messaging Mistake That Makes Listeners Tune You Out
3:31 - Why Your Audience Doesn’t Care How Much You Know (Yet)
9:28 - The Surprising Reason Your Listeners Aren’t Taking Action (And How to Fix It)
17:00 - Why Some Podcasts Feel Addictive (And How to Make Yours One of Them)
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This episode was recorded on the Deity VO-7U
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